“I pity the fool who doesn’t take Exit 2B.”
Would you be more receptive if B.A. Baracus told you where to turn? What if Burt “Bandit” Reynolds told you to slow down? Would a little nostalgia from “Easy Rider” really help a motorcyclist improve his or her driving?
These are just a few of the “innovations” navigation system manufacturers are betting on in their upcoming line of products. From a little Mr. T inserted into a Navtones navigation system to Dennis Hopper speaking to bikers on special motorcycle-specific TomTom GPS systems, celebrity voice-overs are about to make it big in the world of transportation.
According to MSNBC, the new voice talents – which were developed after an inventor heard complaints from motorists about the dull, droning voices coming from their navigation systems – will come preinstalled in a number of new units in 2006. Others will be available for a one-time Internet download, with a price tag of about $10 each. Anonymous downloadable voices, such as a cowboy or surfer dude, will also be available for about $5 a pop.
“These systems are growing in popularity in the United States as they start to look less like straightforward maps and people start to enjoy using them more,” Will Strauss, an analyst at electronics research firm Forward Concepts, told MSNBC.