Yellow Transportation and Sprint have announced a joint sponsorship of a Kansas Busch Series NASCAR race.

The United Way 300 will take place on Oct. 8. The goal of the race is to raise visibility of United Way’s upcoming fall community-wide fundraising campaign, a press release said.

The Greater Kansas City United Ways will be on hand for the event. Representatives from Yellow and Sprint will also make appearances to discuss the impact of the United Way campaign on the local community.