FROM THE LL BLOG: Fleets: They know how you feel

By John Bendel, Land Line editor-at-large | Monday, January 18, 2016

Apple recently bought a technology startup called Emotient, which rates your mood by analyzing your face. The idea is to gauge your instant reactions rather than later responses to a questionnaire – in other words, what you really feel as opposed to what you say you feel. Editor-at-Large John Bendel imagines what would happen if trucking execs used the technology with inward-facing dash cams.

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