Launching a new brand identity, Pilot Flying J has announced its Travel Well program, a holiday journey leading up to Thanksgiving, which is committed to improving life on the road for truckers. Upgrades to facilities and travel blogs from celebrities will be part of the program.
Travel Well on Nov. 1 will begin to promote the new program as well as food and facility upgrades at more than 650 locations. Pilot Flying J has invested $100 million in technology and amenities. Healthier and higher-quality food choices will be available at the PJ Fresh Marketplace, including handmade pizza.
Championing a healthier lifestyle, Pete Thomas from NBC’s “The Biggest Loser” has been tapped as a personal health advocate to help drivers meet their wellness goals. Reaching out to road warriors, NASCAR driver Michael Annett will focus on the best methods of making a pit stop at Pilot Flying J. Other blogs include family friendly traveling advice.
Travel Well will be featured through Pilot Flying J’s social media sites and official website.
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