Team OBAC going for the pink in 'Cure' convoy

By Tyson Fisher, Land Line staff writer | 9/24/2014

Joanne Ritchie and Jim Park, two normally sensible execs from the Owner-Operator’s Business Association of Canada – OBAC – say if they hit their goal of raising $5,000, they’ll be doing something special to commemorate their success. Ritchie says they’ll both be hitting the road in this year’s Trucking for a Cure convoy with pink hair.

Park, she says, will be pinked out behind the wheel and she’ll be riding shotgun.

Photo courtesy of OBAC

Team OBAC: Joanne Ritchie and Jim Park

The Trucking for a Cure convoy is scheduled for Oct. 4 at the TA Travel Centre off of Exit 230 in Woodstock, Ontario.

An all-day event, this year’s Trucking for a Cure will include much more than the convoy. Live music by The Road Birds, silent auction, draw prizes, giveaways, barbeque, Kids Zone and more will also be available for those attending. Awards will be given out in the afternoon, including awards for “Best Pinked Out” trucks.

Team OBAC’s Ritchie and Park hopes to raise $5,000 for breast cancer awareness and research. Team OBAC is also committed to bringing attention to all wellness issues faced by truckers. To donate, visit their website.

As part of Breast Cancer Awareness Month in October, Trucking for a Cure raises awareness and funds for the Canadian Breast Cancer Foundation. In addition, the convoy aims to build bridges between commercial drivers, the trucking industry and the public in hopes of uniting trucking enthusiasts behind the cause.

For more information about Trucking for a Cure, call 613-803-1711, email at or visit their website at

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