OOIDA Webinar Series: Crafting a business plan to bolster your bottom line

By Land Line staff | 8/5/2013

Is your business plan a blueprint to success or a roadmap to failure? That is the question being answered in the latest OOIDA webinar.

Webinar host Tom Gann will discuss the fundamental elements of crafting a solid business plan, one that takes into account both the cost of doing business today and the expected rewards of the future.

“So many guys or gals go into business and don’t really have a clear idea of whether they’re actually doing well or not,” he said. “We spend quite a bit of time on creating the business plan, doing research, and the different places you can go.”

The hourlong educational broadcast will discuss market concerns, deficits, unemployment, fuel surcharges and rate increases, as well as ways to format a plan tailored to specific investors.

Gann said many drivers, especially those new to the industry, make the common mistake of not doing enough research when developing their business plans.

“They don’t do market research. They don’t know what freight lanes are making money. And they’re not prepared when an opportunity arises, to evaluate whether that opportunity is good for them,” Gann said. “Let’s say there’s a drought in Texas, and you’ve got a flatbed. Being able to evaluate whether going into that market short-term would be of value to them.”

Catch the live broadcast at 7 p.m., CDT, Thursday, Aug. 8. Or you can view it in the archive afterward at your convenience. There will be time after the live broadcast for questions and answers.

Few business-training seminars offer OOIDA’s experience and knowledge of trucking-related topics, especially those relevant to owner-operators. The 2013 series is no exception.

This series of webinars gives truckers a one-two punch with some programs designed to help drivers understand rules, regulations and industry requirements, while other courses teach participants about the business side of trucking.

Webinars cover topics such as transitioning from company driver to owner-operator, understanding the authority process, using load boards and more.

OOIDA designed the program with convenience and truckers’ schedules in mind.

“Webinars are presented by industry professionals in a user-friendly format delivered directly to the participant’s computer,” Gann said.

Programs can be viewed during the original airing, and participants can revisit the material later at their convenience. Or they can sign up to view any program in the easy-to-access archive files, which are available 24 hours a day, seven days a week.

There are two programs a month, each lasting about an hour. All programs are designed to help drivers at all levels in their career. Truckers may purchase the entire course, or choose individual programs, or pick several webinars with smaller, affordable package deals.

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