Shell announces new loyalty program

| 2/14/2012

Shell Lubricants has launched a loyalty program that rewards truck drivers and equipment operators for choosing Shell Rotella products. The “My Miles Matter” loyalty program allows members of the program to earn reward miles by purchasing select Shell Rotella products and services. Membership in the program is free.

In celebration of the launch of “My Miles Matter,” those registering on or before Feb. 29, 2012 will receive double miles for the reward code entered.

Between March 1 and April 30, all members (in most states) can register to have a chance to win $25,000 in diesel fuel. Everyone who registers during this time period will also get 250 miles automatically credited to their account. Secondary prizes include one hundred $25 Shell gift cards. See for the complete rules.