Land Line's new website has smooth look, cool features

| 1/17/2012

Land Line Magazine’s newly designed website has a clean, cool new look. The appealing new layout makes the site’s content simpler to find and easier to read – both on your computer and your mobile device. The site – – will launch Wednesday, Jan. 18.

Additional features have been designed to improve usability. Improved navigation, updated graphics and layouts make the website’s various sections easy to identify and access.

The new look focuses on Land Line’s daily news stories and special reports. It will also ensure that readers quickly locate the site’s new and constantly updated information.

Frequent users won’t be disappointed with the transition. The site’s main categories have not changed but have been expanded to include the news section and a “contact us” section as well.

Interior pages also have a new look but one users will like. All interior pages now feature a bookmark and share section to make it easier for readers to share content with their favorite social media sites.

The daily news archive pages changed, allowing access to all the stories from one page. This will also include yesterday’s headlines, if you missed them.

The website’s improved search function and database will give readers quicker and more accurate search results of Land Line’s archives – which date back to 2001. That wealth of information and research ensures drivers have access to topics of interest and concern when advocating for changes in the industry.

Working with the Land Line staff, the site was designed by Amber King, OOIDA’s web developer. The functionality of the site was built by Leslie Wolfgeher, OOIDA’s webmaster. King and Wolfgeher are part of the OOIDA Communications team.

“We also have a mobile app that will go live on Wednesday as well,” said King. “It’s been designed specifically for smaller devices, like phones, and should offer ease of navigation and faster load times.”

Nearly 240,000 individuals visited the website during December 2011.