Lucas Oil has major plans in the works, including buying control of a cable TV network called MavTV. Lucas Oil Products Executive VP Bob Patison announced Friday, Sept. 30, that MavTV now joins the Lucas Oil Studio family of programming, which already produces more than 350 Hours of Motorsports and Lifestyle television programming annually.
According to Patison, “For MavTV we’re focusing on three main areas including significant programming buys from major studios, exclusive new programming, and an aggressive marketing campaign to improve consumer awareness.”
Lucas Oil’s future plans for MavTV will use its extensive portfolio of marketing relationships. The campaign will include local media buys and prominent brand positioning within Lucas Oil properties such as Lucas Oil Stadium, home of the NFL’s Indianapolis Colts, plus grass roots marketing at more than 400 racing events throughout the country. These include Lucas Oil’s Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling events and multiple teams in NHRA.
Self-made millionaire Forrest Lucas is a longtime OOIDA member who started out as a trucker. His efforts to maintain his own equipment led him to create an acclaimed line of lubricants and automotive products, which are now sold in more than 20,000 retail locations in the U.S.