As a way to offset rest area maintenance costs, the Virginia Department of Transportation announced on Tuesday, Aug. 30, that it has entered into a public-private partnership agreement with CRH Catering Co., based in Connellsville, PA.
In March, VDOT issued the request for proposal “seeking new solutions” to defray costs to maintain the state’s 42 rest areas as part of a new Sponsorship, Advertising and Vending Enhancement – SAVE – program.
“This contract represents an innovative initial step forward to enhance the traveling public’s experience and maximizing the revenue-generating assets of our rest areas within the confines of federal law,” Virginia Gov. Bob McDonnell stated in a release about the partnership.
According to the contract, CRH is required to pay VDOT an annual guaranteed rights fee of $2 million, up from $1.7 million the transportation department currently receives “from vending and advertising.”
The contract is for three years and can be renewed for up to four additional years. VDOT will receive “nearly $1 million in additional revenue to help offset costs for operating the rest areas.”
CRH will be partnering with several companies to provide ATM services and other “traveler-focused marketing” options.