Media day at MATS: Your Land Line to the show

| 3/24/2010

Wednesday, March 24, was media day at the Mid-America Trucking Show, and what a day it was.

Staffers from Land Line Magazine and Land Line Now hit the ground running in Louisville and will be posting regularly to the Pork Chop Diaries – the official Land Line blog from the show.

Media from around North America and the world look forward to the first day of MATS each year. The show opens to the general public on Thursday and runs through Saturday.

State Legislative Editor Keith Goble returned to MATS for the first time in a few years, and he was among the very first to lay eyes on the new Kenworth T700 trucks. Keith’s blog entry, titled “Truckers’ wish list,” unveils several new technologies for you, including the engine being touted as the most fuel-efficient on the road.

Next up is Land Line Managing Editor Sandi Soendker, who writes about some “final four” action. No, it’s not about college basketball, perhaps to Keith’s chagrin. Sandi talks about the four finalists in line for the Goodyear Highway Hero award.

Nominees for the award are George Lantzy of Turtle Creek, PA, a driver for Fubar Trucking; Stephen Page of Gloucester, MA, a driver for Pit Bull Trucking; Jesse Lee Seal of Alma, AR, a driver for PDP Unlimited; and Junichi Shimizu of Gladstone, OR, a driver for Chipman Relocations.

Sandi will tell us more about their heroic actions on the road and bring us the news Thursday when Goodyear names the award winner.

Land Line Now Host Mark Reddig always has a place at the table, and in his heart, for the family gatherings that take place at MATS.

“It’s really at Mid America that you learn that trucking is more than an industry,” Mark says in his blog titled “The family reunion has yet to begin.” He’s seen some old friends already, and is highly anticipating the arrival of others and looking forward to meeting new ones.

“It’s a community,” he says. “A community not defined by geography, like a city or neighborhood, but a community defined by a trade held in common.”

Land Line Now Senior Correspondent Terry Scruton learned a lot on media day from Land Line Senior Technical Editor Paul Abelson. Read “Ready, willing and Abelson” here.

Land Line Senior Editor Jami Jones as well as a bevy of Land Line columnists and contributing writers will bring you more of the action throughout the show. Stay tuned.

– By Associate Editor David Tanner