Next week, newsrooms all over the world – yes, world – will be abuzz with MATS madness. The Mid-America Trucking Show, takes place March 25, 26, 27 in Louisville, KY, and attracts trucking press from all over the globe.
President of Exhibit Management Associates Toby Young is the show manager of the monster event, an event that Young says is attracting more members of the foreign press than he’s ever seen.
Young told Land Line on Wednesday that 53 members of the trucking press from countries outside the U.S. were preregistered to cover the show. This includes media from Canada, the U.K, France, Sweden, Russia, Norway, the Netherlands, Nigeria, New Zealand, India, Japan, Mexico, Russia, Australia and a few others.
Staff from the Owner-Operator Independent Drivers Association’s magazine Land Line and radio show Land Line Now will head to Louisville, too. Along with the international gaggle of reporters and editors, OOIDA mediawill be pushing out show happenings and trucking news via multiple formats on multiple platforms on a multitude of devices.
The staff will also be sharing news stories, photos and video on OOIDA’s online Web sites – landlinemag.com and ooida.com – and on OOIDA’s daily satellite radio show, Land Line Now, on Sirius XM Road Dog Channel. Readers can also follow the events via subscriber e-mail and updates on Facebook and Twitter.
Members of the Land Line Magazine and Land Line Now staff will bring the feel and flavor of the show via our blog, “Pork Chop Diaries.”
– By Sandi Soendker, managing editor