OOIDA’s efforts recognized by public relations professionals

| 11/4/2008

The Owner-Operator Independent Drivers Association has been honored with two silver awards from the Greater Kansas City Public Relations Society of America. One was given for the “Truckers for Troops Telethon” and another for a project challenging the U.S. DOT’s cross-border trucking pilot program with Mexico.

The Kansas City area group is a local chapter of the national public relations association, which hosts an awards celebration each fall to praise outstanding public relations campaigns and materials created by companies and organizations. The awards given to OOIDA represent the second year the Association has received recognition from GKC-PRSA.

The work acknowledged was carried out by many departments of the Association, including radio, magazine, government affairs, marketing, membership and various individuals from other departments. The categories of awards given to OOIDA were as follows and apply to projects completed between June 2007 and May 31, 2008:

CATEGORY: Fundraising
PROJECT: Truckers for Troops Telethon

CATEGORY: Government and Public Affairs
PROJECT: Cross Border Trucking Challenge

Norita Taylor, media affairs coordinator at OOIDA, said, “It’s rewarding to see that what we do for our members translates into solid, noteworthy public relations programs.”

The “Truckers for Troops Telethon” raised more than $40,000 for care packages that were sent to troops in Iraq and Afghanistan. The program received local coverage on KMBC-TV, which you can view at youtube.com/watch?v=PK1T9ZlobTA.

The “Cross Border Trucking Challenge” is an ongoing effort by the Association to challenge the U.S. Department of Transportation’s cross-border trucking program with Mexico.

– By Land Line staff