The people who oversee San Francisco's Golden Gate Bridge
say they're looking for corporate sponsors for the national landmark.
According to the San
Francisco Chronicle, the officials insist it's not going to be a "naming
rights deal" that would allow companies like Toyota or Taco Bell to put up signs
on the bridge.
However, so-called corporate sponsors might be able to put
up signs nearby - which could generate $4 million annually for bridge
A similar program is already in place in some national parks
- and has resulted in hikers seeing signs like one that says, "This trail
brought to you by Ford."