Lane departure warning system gaining traction in truck market

| Friday, August 26, 2005

Big trucking companies are buying into a new technology that alerts its drivers when they wander from their driving lanes. It’s called Lane Departure Warning technology – or LDW.

Iteris, the company that makes the system, announced this week that more truck fleets will soon have the high-tech systems on their trucks. Arrow Trucking, Air Liquide, Foodliner, Hill Brothers, Warren Trucking, Hercules Forwarding and CHS Inc. are among those companies.

This brings the total to 16 commercial fleets nationwide to have the lane departure system.

The system uses a windshield-mounted camera that tracks lane markings using image recognition software and monitors the relative position of the truck within the lane. If the truck inadvertently crosses the lane markings, the system automatically emits a distinctive rumble strip sound alerting the driver to make a correction.

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