In 1982, Willie Nelson sang his version of the hit song “Always on My Mind” for the first time. Twenty-five years later, it seems like
biodiesel is all he can think of.
In mid-July, Nelson partnered with Love’s Travel Stops to
distribute his signature alternative fuel – Willie Nelson Biodiesel – at a
truck stop in Midlothian, TX.
“We started talking with a representative of an organization
that Willie Nelson set up with regards to the concept of biodiesel several
months ago,” said Jenny Love Myer, spokesperson for Love’s. “One thing led to
another, and we began selling it about a week ago at a location near Dallas.”
In December 2004,
Nelson and three partners – Peter Bell, Monk White and Carl Cornelius, namesake
of Carl’s Corner Truck Stop near Dallas, TX, where the so-called BioWillie was
first sold – started the company that manufactures a B20 biodiesel blend. It is
20 percent biodiesel and 80 percent standard diesel.
Nelson and his
partners also offer above-ground tanks to fuel retailers, so sales can begin
without the expensive addition of separate underground tanks.
Love Meyer said the partnership is a trial run at offering
the product, but so far, sales have been good.
“It’s doing pretty well,” Love Meyer said. “At that location
a third of their total diesel volume is biodiesel, the BioWillie brand.”
Love Meyer said the product’s ease of use in conventional
diesel trucks has made for a smooth transition.
“That’s part of the beauty of this,” she said. “(Truckers)
can just pump it into their truck and drive away. There’s nothing that they
need to do to prepare it.”
Love Meyer – daughter of the travel plaza chain’s founder –
said there are no definite plans to expand BioWillie fuel beyond the Midlothian
plaza, but that Love’s would consider it if supplies and consumer demand
“We’re just kind of experimenting with this and seeing what
happens,” Love Meyer said. “Obviously, the timing is right, with the fuel
prices as high as they are.”
– By Aaron Ladage, staff writer