The Truck Show Latino,
the first truck show specifically targeting the Hispanic owner/driver market in
the United States, has been scheduled for mid-October in Southern California.
Newport Communications Group, publishers of Heavy Duty Trucking and Roadstar magazines, and Independent
Trade Show Management LLC, producers of The Truck Show-Las Vegas, have teamed
to produce the event. It will be held
Oct. 13-15, 2005, at the Fairplex in Pomona, Calif.
Transporte Latino, the only trucking magazine written in
Spanish as an original publication (not a translation) serving the Hispanic
owner/driver market in the United States, is a marketing partner with the
According to Roger Sherrard, president of Independent Trade
Show Management, the show’s Southern California locale boasts the nation’s
largest Hispanic population. It will feature bilingual exhibits and
Hispanic-owned big rigs.
truckers as a group are well-established in trucking, have strong
entrepreneurial spirit, work hard and enjoy their involvement in trucking,” Sherrard said.