Judge denies truck firm claim pop-up ads are illegal detours

| Wednesday, September 10, 2003

A federal judge has thrown out a lawsuit by truck rental company U-Haul regarding the use of pop-up advertising on the Internet, Reuters news service reported.

U.S. District Judge Gerald Bruce Lee dismissed U-Haul's suit against Internet advertising company WhenU, whose software pops up advertisements of U-Haul's competitors when Internet users visit the U-Haul Web site.

Judge Lee's decision said WhenU's software did not violate U-Haul's copyrights or trademarks, nor did it force unsuspecting users to see the ads, since WhenU's users must voluntarily download the software to see the pop-ups.

Comments