Big rigs as mobile billboards to help locate missing children

| 8/22/2003

OTR Media, a national mobile billboard company based in Bowling Green, KY, has partnered with Child Watch of North America, The Puerto Rican Family Institute and Shell Oil Products U.S. to help bring missing children home.

The groups gathered recently in Bowling Green to officially launch The Rigs for Kids project, which involves photographs of missing children that will travel on the side of tractor-trailers, The Bowling Green Daily News reported.

Each photo will run on the trucks for 90 consecutive days. The first billboards, provided at cost by OTR, hit the road July 17.

OTR Media President Frank Moody said, "Each year, there are nearly 1 million children reported missing. OTR believes that every missing child deserves the opportunity to return home.

"We, through partnering with others that share this belief, hope it will provide that image which (may) spark a call that will rescue a missing child."

Moody believes mobile billboards are a good search tool for missing children because an average of 41,000 people a day will see the Rigs for Kids billboards.

Elvira Gonzales, associate executive director of the New York-based Puerto Rican Family Institute, a non-profit service organization that focuses on families, said the group wanted to bring its broad base of corporate support to the project.

"There is a high incidence of Latino children missing, and we don't want them to get left behind," she said. "Latinos are big supporters of products we believe in. We have to make this happen. This is something to believe in."