Media, a national mobile billboard company based in Bowling Green,
KY, has partnered with Child Watch of North America, The Puerto
Rican Family Institute and Shell Oil Products U.S. to help bring
missing children home.
groups gathered recently in Bowling Green to officially launch
The Rigs for Kids project, which involves photographs of missing
children that will travel on the side of tractor-trailers, The
Bowling Green Daily News reported.
photo will run on the trucks for 90 consecutive days. The first
billboards, provided at cost by OTR, hit the road July 17.
Media President Frank Moody said, "Each year, there are nearly
1 million children reported missing. OTR believes that every missing
child deserves the opportunity to return home.
through partnering with others that share this belief, hope it
will provide that image which (may) spark a call that will rescue
a missing child."
believes mobile billboards are a good search tool for missing
children because an average of 41,000 people a day will see the
Rigs for Kids billboards.
Gonzales, associate executive director of the New York-based Puerto
Rican Family Institute, a non-profit service organization that
focuses on families, said the group wanted to bring its broad
base of corporate support to the project.
is a high incidence of Latino children missing, and we don't want
them to get left behind," she said. "Latinos are big
supporters of products we believe in. We have to make this happen.
This is something to believe in."