companies settled Federal Trade Commission charges Aug. 5 that they
fraudulently marketed supposedly authentic International Driver's
Permits on the Internet. Under the terms, the defendants are prohibited
from future marketing of any international driver's licenses or
January 2003, the FTC filed a complaint against Jaguar Business
Concepts LP (dba Libertymall.com), its general partner, Cheyenne
Investment Alliance LLC, and Cheyenne's member/manager, Jacqueline
suit alleged the defendants deceptively claimed that consumers could
use the phony licenses they marketed on their Web site to drive
legally in the United States, to insulate them from sanctions for
traffic violations, and as a government photo identification. The
defendants charged $65 for each license.
so-called international driver's licenses don't give you the legal
right to drive, won't help you remove points from your license,
and aren't an official government ID," said Howard Beales,
Director of the FTC's Bureau of Consumer Protection. "We're
committed to putting the brakes on companies that make these deceptive
FTC's complaint was part of "Operation License for Trouble,"
a law enforcement sweep of six cases filed nationwide charging firms
with scamming innocent consumers out of hundreds of dollars.
international permits enable a person with a valid driver's license
to drive in foreign countries that have signed the 1949 United Nations
Road Traffic Convention. The international permit is a booklet that
translates a consumer's government-issued driver's license into
different languages; it is not a substitute for a valid, government-issued
it cannot be used in place of a suspended or revoked license or
as a government-issued identification card. Further, it will not
protect consumers from traffic tickets or "points." In
the United States, legitimate international permits cost $10 each,
and can only be obtained from the American Automobile Association
and the American Automobile Touring Alliance.
FTC has the right to reopen the case if the financial information
Jaguar and Cheyenne submitted is found to be untruthful. Finally,
the settlement contains record keeping provisions to assist the
FTC in monitoring the defendants' compliance.
Dick Larsen, senior editor
Larsen can be reached at email@example.com.