of its 2002 marketing campaign, Firestone is sponsoring two-minute
radio features on the Midnight Trucking Radio Network. Each
feature celebrates events, people, technologies and companies
that have shaped the history of the trucking industry.
the tire company's history, Firestone reintroduced the "Ship
By Truck" concept created by its founder, Harvey Firestone,
in 1918. This led to the creation of the radio features that
take a brief look at how trucking came to be one of America's
most vital national industries. Recent topics covered in the
broadcasts include the history of America's highway names, Dwight
D. Eisenhower's role in the interstate system, the trials and
tribulations of early truckers, the rise and fall of cabover
tractors, and the role of tires in trucking's triumph over the
horse and wagon.
broadcast is introduced by Eric Harley and Joe Kelley, the hosts
of the Midnight Trucking Radio Network, and is broadcast between
midnight and 5 a.m. CST, the prime listening period for over-the-road
truckers. Broadcasts can be heard virtually everywhere in America,
on over a dozen radio stations.