Trucking community works to bring missing children home

| Monday, April 08, 2002

The Dave Nemo Radio Network is teaming up with truckdrivers and the National Center for Missing and Exploited Children (NCMEC) to find missing children and bring them safely home. The all-night radio network re-launched "The Road Home" program at the Mid-America Trucking Show in Louisville, KY, last month.

"Every day in the United States, more than 2,000 children are reported missing," says Dave Nemo, the voice of the Dave Nemo Radio Network. "Many kids are found quickly but, unfortunately, many others aren't. These tragedies scar families for generations. Truckdrivers, and the trucking industry as a whole, want to help get these kids back home. That's why we're spearheading this program."

"The Road Home" campaign features 2-foot by 3-foot self-adhesive, removable posters of missing children that will appear on the rear doors of trailers owned by participating truck companies and owner-operators. Each poster will include the child's photo and pertinent information along with NCMEC's 24-hour hotline number: 1-800-THE-LOST (843-5678). "The Road Home" logo sticker (5 inches by 6 inches) also will be available to truckdrivers and anyone who wants to support the program. All money donated for these posters and stickers will be given to NCMEC.

"Most truckdrivers are parents so they're really committed to this program," says Micki McIntyre, co-owner of the Dave Nemo Radio Network. "They see what's going on in truckstops and rest areas across the country. If they spot a missing child - someone they recognize from a trailer poster or "The Road Home" ads - now they will know how to immediately report it. Time really is crucial in these cases. And later, drivers will hear back from our radio network and the National Center, and know that, thanks to them, a child is home safe."

In addition to the posters and logo stickers, the Dave Nemo Radio Network will provide national media support for The Road Home program including network radio announcements about missing kids, print ads in truck industry publications and web site photos of missing children with links to NCMEC's web site.

"Getting photographs of these children out there is the best tool that law enforcement and the public have," says Peter Banks, director of training and outreach for NCMEC. "One in six missing children are recovered because somebody, somewhere has seen their photo. So this program is only going to increase these odds."

Rand McNally and Northland Insurance already have signed on with the Dave Nemo Radio Network to support The Road Home program. Their support has enabled the printing and distribution of the vinyl material, both for the program's logo sticker and the missing children posters. With these corporate sponsors covering the cost of printing and distribution, 100 percent of the donations collected from participating drivers and fleets will go directly to NCMEC.

The four-color vinyl Road Home logo stickers are available for a donation of $10 per sticker and are perfect to place on truck doors or sleepers to show you care about the plight of missing children. Included with the sticker is "Knowing My 8 Rules of Safety" a brochure about on-going safety practices for children, and "Child Safety on the Information Highway" both excellent sources of information published by NCMEC. "The Road Home" organizers are asking for a voluntary donation of $25 per trailer-door poster.

Anyone interested in becoming involved in "The Road Home" program should visit The Dave Nemo Radio Network web site at www.davenemonetwork.com, call (513) 531-9665, or e-mail your inquiry to RoadHomeWithNemo@aol.com.

The Dave Nemo Radio Network's all-night radio programming broadcasts from Nashville, TN, and is heard live via 50,000 watt affiliates throughout most of the continental United States, and digitally via XM Satellite.

NCMEC is a non-profit organization, created in 1984 as the national clearinghouse for information on missing children and the prevention of child victimization. NCMEC is the only non-profit organization mandated by Congress to protect children from sexual exploitation and abduction, and to assist law enforcement in recovering missing children. NCMEC's web site at www.missingkids.com provided images and information about missing children, as well as a wealth of child protection information.

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