Rotella beauty contest rigged, and that's a good thing

| 3/29/2002

They won't be judged for their ability to sing, or for their desire to promote world peace, or by how sexy they look in a bathing suit. Instead, judges with an eye toward design, detail, workmanship and exterior appearance will examine trucks at this year's Rotella SuperRigs Beauty Contest.

The show's 20th anniversary takes place June 6-8 at the East Ontario TravelCenters of America Truckstop in Ontario, CA., located on Interstate 10 at the Milliken exit.

Rigs from around the nation will compete for more than $20,000 in cash and prizes. Only working trucks operating in inter- or intrastate commerce are eligible. State DOT authority or ICC numbers on the trucks are required for entry. There's no entry fee.

"We're doubling the amount of cash awarded to winners of the contest and the rest of the prizes they receive will be bigger and better as well," said Shirley Yin-Piazza, marketing manager for contest sponsor Shell Rotella T.

But there's more.

The winner will reveal cams and all by appearing in the 2003 Rotella SuperRigs calendar. The calendars will be available through Shell distributors, the Rotella T web site ( and at truckstops across the country. In addition, the winner of a random drawing will receive prizes ranging from die-cast collectible trucks to a new in-dash satellite stereo system.

"Truckers put a lot of pride and a lot of themselves into their rigs," said Yin-Piazza. "And Rotella SuperRigs is really a celebration of their hard work. We're proud so many truckers entrust their rigs to the security offered by Shell Rotella T."

More than 130 participants entered the contest when it was last held in California. The rigs will be judged from 9 a.m. until 5 p.m. on Thursday, June 6 and Friday, June 7 and from 8 a.m. until noon on Saturday, June 8. "The plan is to keep adding events and activities right up until the show starts," said Yin-Piazza.