For the first time, J.D. Power and Associates included questions about tires in its 2001 Heavy-Duty Truck Customer Satisfaction Study. Although no tire award was given in the heavy-duty truck category, Michelin had the highest results in the study among tire manufacturers for tire value, wearability/tread life and overall satisfaction.
J.D. Power and Associates interviewed 2,814 purchasers of 1999 Class 8 trucks of eight brands of heavy-duty trucks. Customers were asked to rank tire performance in four key areas: wearability, overall tire safety, tire value and overall satisfaction with the original equipment tire brand.
Although this is the first study to address heavy-duty truck tires, the Michelin brand has a long history of dominance in the J.D. Power and Associates studies. For passenger cars and light trucks in the United States, Michelin has received 30 out of a possible 38 awards - more than all other tire manufacturers combined. Michelin has swept all of the U.S. passenger and light truck awards (original equipment and replacement) for the past two years. Michelin also recently received the first awards in the J.D. Power and Associates Canadian Replacement Tire and Retailer Customer Satisfaction study, with awards for Best Light Truck Replacement Tire and the Best Passenger Car Replacement Tire (tie).
J.D. Power and Associates is a global marketing information services firm operating in key business sectors including market research, forecasting and customer satisfaction.