MATS 2002: Knights Inn backs driver Mike Bliss in NASCAR Truck Series

| 3/22/2002

The 2002 NASCAR racing season has sparked the marketing efforts of Knights Franchise Systems Inc., which announced this week its season-long sponsorship of the #16 Chevy entry with Xpress Motorsports and driver Mike Bliss in the 2002 NASCAR Craftsman Truck Series.

Lori Smith, Knights Inn director of marketing, said the sponsorship is expected to significantly increase the budget chain's visibility, helping promote the brand's operating philosophy and service culture, "Every Knight. Just right."