MATS 2002: One more time, Freightliner appoints Coronado the flagship

| 3/22/2002

"The successful independent trucker deserves a distinctive truck that doesn't sacrifice style, performance, comfort, efficiency or anything else," says Mark Lampert, Freightliner's senior vice president of sales and marketing. And Lampert says Freightliner's 132-inch BBC long conventional, the Coronado, is that truck.

The company was gearing up to make a splash with the Coronado more than a year ago when the industry's economic temperature plunged and "the bottom fell out of the owner-operator market." Lampert said the company would ramp up Coronado production at the Portland, OR, plant in June.