Inc. reports truckstops are seeing an upward trend in sales of audio books.
Americana, a 4-year-old multimedia company, is making niches such as truckstops
part of its strategy as it tries to expand its audio book and other publishing
Jerome Ruther, a vice
president at Americana, said that the audio books are popular because truckers
get tired of listening to music and dealing with radio stations fading in
and out as they travel through the states. According to the company's press
release, Americana has increased sales from $100,000 in 2000 to more than
$8 million in 2001.