Equilon, Motiva partner with Flying J to develop co-branded travel plazas

| 11/2/2001

Equilon Enterprises LLC and Motiva Enterprises LLC, the companies that refine and market Shell and Texaco branded gasoline, have announced an agreement with Flying J to begin developing a network of co-branded travel plazas. The sites will feature an increased emphasis on the gasoline and RV customer.

According to Wednesday's announcement, plans are to utilize the Shell gasoline brand in conjunction with the Flying J offering and brands for the trucker. Five existing Flying J travel plazas throughout the country were rebranded in October with Shell signage and graphics to offer Shell gasoline and accept Shell/Texaco credit cards. Soon, the companies will begin opening additional co-branded travel plazas.

"These travel plazas are not conventional truckstops in any sense of the word," said Chuck Shepherd, general manager of Business Development for Equilon and Motiva. "Shell-branded Flying J travel plazas are intended to serve all motorists, whether they are driving cars, SUVs, RVs, or trucks. The partnership with Flying J will leverage the Shell brand and provide customers with greater access to our products and other essential needs while traveling."

Headquartered in Houston, TX, Equilon Enterprises LLC refines and markets Shell- and Texaco-branded products in 32 Western and Midwestern states and includes nationwide transportation and lubricants businesses. Motiva Enterprises LLC is also headquartered in Houston. The company refines and markets Shell- and Texaco-branded products in 26 East and Gulf Coast states and Washington, DC.