truckers: You may cringe at the 30-second Monster.com ad you’ll
see during this Sunday’s Super Bowl XXXVII.
The ad features a “loose” truck rambling dangerously through cornfields
and intersections as it demolishes a billboard, a roadside attraction
and finally, a gas station. The ad goes on to say, “Somewhere
a truck company needs a driver; somewhere a driver needs a job;
and that’s where we come in. Blue collar, white collar or no collar,
Monster.com works for everybody.”
The good news:
Because the ad, which features a voice-over by trucking deejay
Bill Mack, means to recruit truckdrivers, the rambling big rig
is shown to have no driver behind the wheel.
Spencer, executive vice president of the Owner-Operator Independent
Drivers Association, said, “We suspect the ad for Monster.com
won’t leave a positive impression, even though trucks and truckdrivers
will make a memorable impression on the millions of viewers who
watch this year’s Super Bowl
see the ad as humorous, as it’s intended to be, but unfortunately,
the ad will reinforce untrue stereotypes concerning trucking safety
and myths that persist that there’s a driver shortage.
the ad’s producers didn’t add teeth to the truck’s grill,” Spencer
To view the
ad online, go to "http://www.superbowl-ads.com" www.superbowl-ads.com and scroll down to the Monster.com link. If you’re so inclined,
you can contact the advertiser to share your thoughts about real
truckdrivers and the real trucking industry.