RadioShack
has apologized for an ad that has drawn the ire of many truckers,
some of which are among the company's best customers.
The electronics
chain mailed a sales catalog around the first of the year with
an ad that reads: "You're on your wireless, when suddenly
an 18-wheeler is in your lane, cutting you off! Good thing you
had both hands on the wheel, thanks to the hands-free wireless
headset from RadioShack."
After receiving
numerous complaints from trucking professionals, a RadioShack
customer service spokesperson issued an apology Jan. 2, which
states in part: "We sincerely apologize to members of the
trucking profession." The ad "was certainly not intended
to offend anyone...In the future we commit to showing more
sensitivity."
The statement
continues: "Trucking professionals provide a vital role in
public safety on today's roads as they are usually first to report
traffic accidents...We recognize the vital role the trucking
industry plays in the economy of our country and appreciate the
role trucking professionals play in helping keep our nation's
roads safer."
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