'Pork rind nation' gets behind the St. Christopher Fund

By Land Line staff | Monday, August 08, 2016

Southern Recipe (famous for its pork rind snacks) is teaming up with the St. Christopher Fund, a charitable organization that promotes trucker health and helps truckers sidelined with medical issues. Your first reaction might be “Pork rinds? Trucker health? That seems like kind of an oxymoron.”

Here’s why it is not. Many snack munchers are quick to assume pork rinds are lard-soaked, deep-fried pigskin junk food that could not possibly be have any nutritional value. A couple of years ago, Men’s Health Magazine torpedoed that assumption with an article that points out that pork rinds are in a group of “vilified foods that have been unjustly convicted” and “deserve to be pardoned.” According to the article, a 1-ounce serving of pork rinds has 0 carbs, 9 grams of fat (43 percent unsaturated), and 17 grams of protein.

Right now (and through Sept. 15) Southern Recipe pork rind folks are honoring the more than 3.5 million hard-working truck drivers in our country who travel nearly 400 billion miles each year. The company has launched its Fifth Annual Truck Driver Appreciation campaign.

Go to the website and earn a chance to win a cash prize of $1,000 – while also helping the St. Christopher Truckers Development and Relief Fund to earn a $2,000 donation.  

From Aug. 1 to Sept. 15, truck drivers and consumers may visit PorkRinds.com where – aside from neat facts and recipes from the website of the “pork rind nation” – they will be asked to answer one truck driving and/or pork rind-related trivia question daily. With each visit, consumers will work together to help move the Southern Recipe “truck” across the country via an interactive map. When the truck driver reaches his destination, a total of $2,000 will be donated to SCF. 

“Our goal is to support America’s truck drivers in every way we can. This year, we’re honored to partner with Southern Recipe and celebrate these road warriors in a big way,” said Shannon Currier, director of philanthropy and development at SCF.

Mark Singleton, vice president of sales and marketing at Rudolph Foods Company, says working with St. Christopher Truckers Development and Relief Fund is the snack makers’ way of showing appreciation for heavy-duty truckers (and heavy-duty snackers) everywhere.

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