Shell Rotella has launched a loyalty program that rewards truck drivers and equipment operators for choosing Shell Rotella products. It’s easy and participation is free.

Here’s how it works. Every time you purchase a qualifying Shell Rotella product or motor oil change at participating installer locations, you’ll receive a reward code. Enter those reward codes into your MyMilesMatter account. You’ll be awarded reward miles, which can be redeemed for a variety of rewards, including gas cards, gift cards to popular restaurants and retailers, as well as a wide selection of merchandise geared toward truckers and their interests.

In addition, MyMilesMatter members will have access to exclusive online content and offers, along with the opportunity to participate in members-only events at key industry tradeshows throughout the year.

As a special offer, from Aug. 1 through Nov. 30, 2012, OOIDA members will receive 250 bonus reward miles after joining and redeeming the first reward code. To participate and to find terms and conditions, go online and visit ooida.com/mymilesmatter.

Shell Rotella is a sponsor of OOIDA’s Safe Driving Award program, has donated generously to the OOIDA Mary Johnston Scholarship program, and is a supporter of OOIDA’s Truckers for Troops.