The Owner-Operator Independent Drivers Association and XM Satellite Radio have announced that OOIDA will join XM's programming for truckers with the launch of its own daily one-hour show.

"Land Line Now" will debut at 7 p.m. EDT, on Monday, June 6, on XM's Channel 171, known as Open Road, with a rebroadcast at 6 a.m. EDT the following morning. Open Road features a variety of talk and entertainment programs targeted primarily at professional truckers.

In contrast to the call-in formats of many of the celebrity-hosted shows on Open Road, OOIDA's "Land Line Now" will concentrate primarily on current news, information and interviews covering the wide range of industry issues and topics that affect all professional truckers. Land Line Magazine Associate Editor Mark Reddig will host the show.

OOIDA President Jim Johnston said that the hour-long daily show is a logical fit and enhancement to OOIDA's mission of representing and informing truckers. OOIDA currently publishes Land Line Magazine, operates two Web sites, www.ooida.com and www.landlinemag.com and offers information and assistance directly to truckers from its national headquarters in Grain Valley, MO.

"Being able to communicate with truckers daily via XM Satellite Radio," Johnston said, " will enable us to deliver, discuss and explain important information impacting them in a timely manner."

XM Satellite Radio is the nation's leading satellite radio service with more than 4 million subscribers. XM offers a variety of radios designed for truckers through retailers and fleet owners. Open Road Channel Program Director Ken Johnson said that the trucking community is both an important part of that XM listener base and an area where substantial growth is expected in coming years as a result of the continual development of Open Road.

"We have felt for a long time that an OOIDA show has the potential to become one of the most listened to programs on XM's Open Road Channel," said Johnson. "No other group has its fingers on the pulse of this industry and the needs of truckers like OOIDA. Its contribution to the XM stable of programs will really round out our offering of entertainment and information for truckers."

"Land Line Now" will also have its own Web site at www.landlinenow.com where listeners can preview up coming programs, listen to sound-bytes of previous interviews and leave comments for the show.