News
Opinion-editorial
West end of the laundromat, Oak Grove, MO

By Sandi Soendker
Managing Editor

 

This year Land Line celebrates its 35th year.

For those of you who need a nudge back in time, in 1975 the average cost of a new house was less than $40,000 and the average income in the U.S. was $14,816 a year. Bread was 36 cents a loaf; eggs were 47 cents a dozen. Gerald Ford was the president. It was the year Jimmy Hoffa disappeared. Work on the Alaskan pipeline began; Saigon fell to the North Vietnamese army on April 30, 1975; George Carlin hosted the first “Saturday Night Live.” Cher divorced Sonny.

In 1975, OOIDA’s office was at the west end of the laundromat on the main street through Oak Grove, MO. Jim Johnston (president and the only employee) decided members needed their own magazine to cover the activities of the fledgling Association and to help grow the organization. The cost of printing Land Line during its first year was $2,613.37. Looking at old accounting documents, I see that appears to be three times what Jim’s salary was for a whole year. OOIDA’s total assets in 1975 were reported as $860.36, a figure that Jim says was “generous.”

Our first issue went to press in 1975, a proud little magazine that was the official publication of OOIDA. Today, OOIDA’s Land Line is delivered to more than 186,000 readers, has a major news Web site (landlinemag.com) and in 2005 went to the satellite airwaves with Land Line Now on Sirius XM’s Road Dog Channel. Happy Birthday to us. LL

 

sandi_soendker@landlinemag.com