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Roses & Razzberries

Roses to radio icon Paul Harvey for his accurate and unbiased view of the trucking industry and its issues that aired on his show in January. Loyal listeners know this is not the first time Harvey has expressed support for America's professional truckers.

Roses to Volvo North America for taking the expensive plunge into the stellar world of Super Bowl commercials. The Associated Press says the 30-plus Super Bowl advertisers coughed up an average of $1.6 million for each 30-second spot. That's more than 23 percent more than last year. The Super Bowl is the most watched TV show in the world and while it can't be predicted how many trucks the commercial will sell, it certainly contributed to a positive industry image.

Razzberries to Subaru of America for their advertisement depicting truckers as unsafe drivers, but Roses to Beth Sinclair of Subaru for her quick assurance that their marketing department had been alerted to the problem and her assurance that in the future advertisements will be more sensitive to the trucking industry.

Roses to Samuel Morse, and goodbye to the Morse Code. The code was used for 150 years as a critical mode of communication, especially for the transportation industry. On Feb. 1, international shipping ceased the use of the code. It will be replaced by satellite link. LL

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