OOIDAs
oldest service division, the membership department, is the springboard
to a world of information, programs and benefits within the Owner-Operator
Independent Drivers Association.
Your membership is an asset to your business and your personal
resource for information is essential
to a profitable small business.
well get up close and personal with the associations service departments. |
OOIDA was founded in 1973 to provide professional drivers, owner-operators and small-fleet truckers a voice in determining their own future. The first department established within the fledgling organization was the membership department.
Everything was done by telephone and Rolodex when I started, recalls department supervisor Joy Guffey, who has been with OOIDA since 1974. With only about 2,500 members we could do everything by hand.
Joy worked wherever she was needed in the early years hand addressing, stamping and mailing member correspondence and newsletters, selling insurance and bundling Land Line magazines for mailing. Through the 80s and early 90s, the tasks of a growing department evolved to meet the needs of a burgeoning membership. Today, Joy supervises a team of 13 dedicated professionals that make up the OOIDA membership department of 2002. They are responsible for the entry level needs and annual renewal of a member base of nearly 80,000. And thats not all.
Membership
and OOIDAs grassroots effort
Given this departments history with OOIDA, its no
surprise this team is not only in charge of the membership administrative
tasks, but is substantially involved in grassroots campaigns known
as Call to Action alerts. The secret to effectively
getting the message through to lawmakers is to combine lobbying
with grassroots involvement from constituents living in the lawmakers
district.
![]() Joy Guffey |
OOIDA accomplishes this through the Call to Action program that keeps thousands of professional truckers tuned in to legislative issues at both the state and federal level.
Now, a Call to Action can mean calling 30 members in one jurisdiction, says Joy, to 40,000 members on our Call to Action network nationwide.
Each participant in the CTA program pledges to write letters, e-mail and make phone calls to lawmakers on important issues in trucking. Any professional trucker can sign up to be part of OOIDAs Call to Action network.
When a Call to Action campaign is initiated at OOIDAs executive level, it is memberships task to notify members. The telephone is still the most effective tool. If more callers are needed, Joy coordinates the effort with other departments. With membership in the association moving toward 100,000, Im glad we have our team to man the phones, Joy says. But, last year when the fuel surcharge bill was being pushed hard in Washington before the legislative session ended, we had 42,000 calls to make. Then every employee at OOIDA became involved.
Up
close and personal with members
We field an average of 630 phone calls weekly, says
Nikki Tatzko, assistant supervisor for the department. Many
of these calls are potential members. Typically, these people
have a lot of questions. They usually want to know what OOIDA
can do for them. Nikki says for everyone on the membership
team, information on OOIDAs involvements and current position
on hot issues is a daily mission. Membership takes time each week
to be briefed on the associations activities and in-house
programs.
![]() (l to r) Joe Shewmaker, Cindy Elefson and Jo Ann Vanderlinden |
Nikki says the flow of information works both ways. Once a member gets familiar with OOIDA, he or she becomes a source of information about what is happening out on the road. We get to talk to the same people and become friends with them, Nikki explains. They are a great source of information.
Staying on top of whats happening in the industry is a constant learning process for membership. There are always new regulations to familiarize yourself with to be able to inform members, Nikki says. Its a challenge, but its also very rewarding.
Can
I help you?
Memberships team leader and department trainer is Nancy
Anderson, one of OOIDAs most knowledgeable staffers when
it comes to the various services offered by the organization.
Among the experienced membership personnel who handle dispersal
of information requests to prospective and active members, update
address information and assist in mailings are Vicki Gorman, Joe
Shewmaker, Cindy Elefson, Dwayne Meyers and Nancy Smith. Together,
they organize and answer requests for information about services
the association provides to truckers. Brenda Katchmarik handles
departmental mail as well as incoming questions about membership
status.
![]() (l to r) Nancy Smith, Nancy Anderson and Vicki Gorman |
Part of memberships duties include keeping track of members eligible for safe driving awards. Jo Ann Vanderlinden heads the safe driving award program, which began last year. Once a member sends in their application with proof of safe driving, she sends out a certificate and patch recognizing their achievement. Drivers who have a history of safe driving deserve some recognition for their professionalism, says Jo Ann.
![]() (l to r) Misty King and Brenda Katchmarik |
Another duty that falls under the membership umbrella is filling orders for the OOIDA gear seen in Land Line. The department prides itself on quick delivery, says membership staffer Misty King.
Although the membership staffs jobs may vary, each one of them will tell you theyve one thing very much in common working at OOIDA has instilled a tremendous respect for truckers. Joy says, We know truckers have it rough on the road and need an organization like OOIDA to represent them.
Whats
the goal in 2002
Right now, our department signs up about 1,300 new members
each month, says Joy. We are working toward 100,000.
That many members will help ensure that OOIDA has an important
voice in Congress.
![]() Nikki Tatzko |
Consortium
Management Company Inc.
DOT drug and alcohol testing rules is the law. Consortium Management
Company Inc. (CMCI), a wholly owned subsidiary of OOIDA, was established
to help eliminate the hassle and confusion of mandatory drug and
alcohol testing. Its a simple program available for a low
price of $100 for members, far less expensive than any other consortium
available to truckers. Its managed by the staff in OOIDAs
membership department.
![]() (l to r) Jean McDonough and Steve Nickell |
Nikki Tatzko is an 11-year employee who heads up OOIDAs drug consortium. She and Joy Guffey, Jean McDonough, and Steve Nickell make up the unit that manage the programs quarterly random drug and alcohol testing.
Among the programs benefits are random drug and alcohol testing, company policy, educational requirements, semi-annual summaries and complete recordkeeping. Post-accident, pre-employment, return-to-duty or follow-up drug screens are also available for only $50 per test. More information about the program is available by calling 1-800-288-3784.
Q&A
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